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Lucinda G. Price

About

Lucinda G. Price has over 20 years of experience as an attorney, specializing in intellectual property law, technology transactions, development, operation, and partnership agreements, as well as other complex contract negotiations. She helps clients navigate the intricate intersection of high-tech and legal matters. She has worked extensively with businesses in the technology, software, and engineering sectors, advising on a broad range of legal issues, including intellectual property protection, software licensing, confidentiality agreements, and data privacy.

In her previous roles as Associate General Counsel and other senior legal positions, Lucinda provided strategic legal support for high-stakes IP litigation, mergers and acquisitions, and product development. She successfully managed intellectual property enforcement, including trademark infringement, while leading IP integration for major acquisitions. Lucinda has also been instrumental in negotiating cross-licensing agreements and developing global IP strategies for some of the world’s most prominent technology companies. Her leadership extended beyond legal counsel to mentoring teams of legal professionals and engineers, ensuring alignment between legal strategies and business objectives.

Running her own law firm, Lucinda continues to provide top-tier legal counsel to clients ranging from startups to established businesses. She excels at crafting tailored solutions in contract drafting and negotiation, domain name disputes, and intellectual property monetization. Her technical background, combined with her legal acumen, positions her as a go-to resource for companies facing complex legal and regulatory challenges in high-tech industries.

Career Highlights

  • Provided strategic IP support in major mergers and acquisitions 
  • Successfully managed high-profile IP litigation and enforcement cases 
  • Drafted and negotiated cross-licensing agreements, software licenses, and other complex contracts 
  • Led IP and contract teams through significant corporate transitions and product launches 
  • Principal of her own law firm, specializing in technology and IP law 

Associations

  • Stanford Alumni Association: Volunteer Interviewer at Office of Undergraduate Admission. 

Intellectual Property and Technology Expertise

Patent and technology protection 

  • Global patent application preparation, prosecution, and management 
  • Trade secret strategies 
  • Specializing in software including artificial intelligence (AI) or machine-learning, hardware including consumer electronics, integrated circuits, and medical devices, and encryption and data protection 

Trademark and brand management 

  • Global trademark application preparation, prosecution, and brand management 
  • Brand enforcement and protection 

Domain name management and protection 

  • Internet domain name acquisition, management, and protection 
  • Domain name recovery, including both defense and prosecution of domain name disputes under the uniform domain name dispute resolution policy (UDRP). 

Licenses and other complex agreements 

  • Preparation, review, and negotiation of IP licensing agreements 
  • Monetization of IP and active licensing campaigns 
  • Assignments, settlement agreements, business formation agreements, partnership and joint development agreements, and software developer agreements 

Opinions 

  • Patent infringement opinions, including design-around and reverse-engineering guidance  
  • Patentability and freedom to operate opinions 

Brainstorm facilitation 

  • Identify and fill gaps in IP landscape for competitive advantage
  • Identify technical issues and capture associated solutions and surrounding IP
  • Identify potential technical solutions to capture associated patentable material
  • Identify existing technical solutions to catalog associated trade secrets 

Special services just for innovative companies and startups 

  • Increase company valuation through strategic IP portfolio development 
  • IP portfolio audit to determine gaps 
  • Determine areas of competitive advantage for IP protection 
  • Educate technical teams, researchers, and engineers on IP and data protection strategies 
  • Pro-active monitoring and handling of pre-litigation matters 
  • Identify IP for strategic acquisition, including due diligence and integration 

Practice Areas

Intellectual Property LawAI, Technology & Cybersecurity
Sub-practice areas
Copyright Law, Patent Law, Trade Secrets, Trademark Law, International IP Protection, USPTO Appeals, Cybersecurity, Data Privacy, Internet Law, Telecommunications Regulation, Data Security & Privacy Compliance, Information Security & Data Privacy, Software & Technology, Technology Start-Ups, Technology/IP Licensing & Strategy

Admitted Jurisdictions

  • California
  • U.S. Patent and Trademark Office (USPTO)

Education

  • J.D., cum laude, Pepperdine University School of Law 
  • M.S. Engineering, Stanford University 
  • B.S. Engineering, University of California, Irvine 

Languages

  • English

Work With Lucinda