Lucinda G. Price
About
Lucinda G. Price has over 20 years of experience as an attorney, specializing in intellectual property law, technology transactions, development, operation, and partnership agreements, as well as other complex contract negotiations. She helps clients navigate the intricate intersection of high-tech and legal matters. She has worked extensively with businesses in the technology, software, and engineering sectors, advising on a broad range of legal issues, including intellectual property protection, software licensing, confidentiality agreements, and data privacy.
In her previous roles as Associate General Counsel and other senior legal positions, Lucinda provided strategic legal support for high-stakes IP litigation, mergers and acquisitions, and product development. She successfully managed intellectual property enforcement, including trademark infringement, while leading IP integration for major acquisitions. Lucinda has also been instrumental in negotiating cross-licensing agreements and developing global IP strategies for some of the world’s most prominent technology companies. Her leadership extended beyond legal counsel to mentoring teams of legal professionals and engineers, ensuring alignment between legal strategies and business objectives.
Running her own law firm, Lucinda continues to provide top-tier legal counsel to clients ranging from startups to established businesses. She excels at crafting tailored solutions in contract drafting and negotiation, domain name disputes, and intellectual property monetization. Her technical background, combined with her legal acumen, positions her as a go-to resource for companies facing complex legal and regulatory challenges in high-tech industries.
Career Highlights
- Provided strategic IP support in major mergers and acquisitions
- Successfully managed high-profile IP litigation and enforcement cases
- Drafted and negotiated cross-licensing agreements, software licenses, and other complex contracts
- Led IP and contract teams through significant corporate transitions and product launches
- Principal of her own law firm, specializing in technology and IP law
Associations
- Stanford Alumni Association: Volunteer Interviewer at Office of Undergraduate Admission.
Intellectual Property and Technology Expertise
Patent and technology protection
- Global patent application preparation, prosecution, and management
- Trade secret strategies
- Specializing in software including artificial intelligence (AI) or machine-learning, hardware including consumer electronics, integrated circuits, and medical devices, and encryption and data protection
Trademark and brand management
- Global trademark application preparation, prosecution, and brand management
- Brand enforcement and protection
Domain name management and protection
- Internet domain name acquisition, management, and protection
- Domain name recovery, including both defense and prosecution of domain name disputes under the uniform domain name dispute resolution policy (UDRP).
Licenses and other complex agreements
- Preparation, review, and negotiation of IP licensing agreements
- Monetization of IP and active licensing campaigns
- Assignments, settlement agreements, business formation agreements, partnership and joint development agreements, and software developer agreements
Opinions
- Patent infringement opinions, including design-around and reverse-engineering guidance
- Patentability and freedom to operate opinions
Brainstorm facilitation
- Identify and fill gaps in IP landscape for competitive advantage
- Identify technical issues and capture associated solutions and surrounding IP
- Identify potential technical solutions to capture associated patentable material
- Identify existing technical solutions to catalog associated trade secrets
Special services just for innovative companies and startups
- Increase company valuation through strategic IP portfolio development
- IP portfolio audit to determine gaps
- Determine areas of competitive advantage for IP protection
- Educate technical teams, researchers, and engineers on IP and data protection strategies
- Pro-active monitoring and handling of pre-litigation matters
- Identify IP for strategic acquisition, including due diligence and integration
Practice Areas
Industries
Admitted Jurisdictions
- California
- U.S. Patent and Trademark Office (USPTO)
Education
- J.D., cum laude, Pepperdine University School of Law
- M.S. Engineering, Stanford University
- B.S. Engineering, University of California, Irvine
Languages
- English
I had the opportunity to work with Cyndi on several of my research group's inventions at UC Davis. I was impressed with both her subject matter expertise and her positive & pleasant attitude, which made working with her a pleasure. She is highly recommended!
I highly recommend working with Cyndi if you have the opportunity. Cyndi was easy to work with and clearly understood the objectives of my inventions. I felt that she cared as she went beyond her duties in enthusiastically helping to develop my IP portfolio, both patent and software/copyright. I hope I get the opportunity to work with her again.
Execution: Lucinda executes and delivers day in and day out with a wide array of capabilities, intelligence and responsiveness that enables clients to exploit opportunities and reduce risks. Quick adaptability: The business environment and technology changes faster and faster every year, which creates circumstances of first instance. You can count on Lucinda to quickly assess the landscape, move fast and take action in ways that matter and provides her clients a competitive advantage.
Cindy is great to work with. Working in Product Marketing, the collaboration of the Legal Department is absolutely crucial. Cindy does a great job at understanding what we try to accomplish in Marketing and she is very clear about what can be done or not. I really feel like partnering with her as we build up a really trustful professional relationship to ensure the success of any product life cycle.